1960’s
Korean heritage

It all starts in Korea. Mi-Ryung Beilvert, President and Founder of Qiriness, inherited the ancient Korean beauty rituals and unique skin culture from her mother. From a very early age, Mi-Ryung was imbued with this holistic vision of beauty as a true art of living. A legacy through which Qiriness will find its foundation many years later...

1960’s
Korean heritage

It all starts in Korea. Mi-Ryung Beilvert, President and Founder of Qiriness, inherited the ancient Korean beauty rituals and unique skin culture from her mother. From a very early age, Mi-Ryung was imbued with this holistic vision of beauty as a true art of living. A legacy through which Qiriness will find its foundation many years later...

1990’s
Arrival in France

A few years later and after graduate studies in Korea, Mi-Ryung packed her bags in France to do her MBA, without knowing that she would later create her cosmetic brand there. In Paris, her Korean culture was enriched by the Western vision of beauty and above all by knowledge of the lifestyle of these women and their new needs. For almost ten years, Mi-Ryung perfected her expertise as a consultant by developing cosmetic brands and licenses between Europe and Asia.

1990’s
Arrival in
France

A few years later and after graduate studies in Korea, Mi-Ryung packed her bags in France to do her MBA, without knowing that she would later create her cosmetic brand there. In Paris, her Korean culture was enriched by the Western vision of beauty and above all by knowledge of the lifestyle of these women and their new needs. For almost ten years, Mi-Ryung perfected her expertise as a consultant by developing cosmetic brands and licenses between Europe and Asia.

2004
The beginnings of Qiriness

Little by little, creating one's own brand has become a matter of course in the spirit of Mi-Ryung. After more than two years of research and development, the Qiriness brand is born.

Placing at the heart of its approach the will to help women find their balance, Qiriness goes further and considers beauty more globally with treatments that allow to reproduce a real "Spa Moment" at home. All this, in order to offer each woman a true harmony between body and mind.

2006
The first steps in distribution

Qiriness enters the distribution market with a range of more than 20 references, including some historical and emblematic Spa Maison products. It makes its debut in the Marionnaud perfumeries. Distribution will later be extended in France to other selective perfumeries as well as to targeted pharmacies and parapharmacies. Thus our Sauna Visage pebbles, our Wrap Exfolys or our Wrap d’Eau will become cult products.

2009
Qiriness around the world

For the first time, Qiriness is expanding abroad to set up shop in some of our Belgian neighbours' shops. Since then, Qiriness has never stopped travelling the world. Today, we are proud to transmit our vision of beauty and well-being in more than 25 countries.

2009
Qiriness around
the world

For the first time, Qiriness is expanding abroad to set up shop in some of our Belgian neighbours' shops. Since then, Qiriness has never stopped travelling the world. Today, we are proud to transmit our vision of beauty and well-being in more than 25 countries.

2017
Innovation at the heart of the approach

For the first time, Qiriness has filed a patent for a complex of specific active ingredients that act synergistically at the heart of its Éclat Parfait anti-dark spot and anti-redness line. The following year, in its constant quest for perfection and innovation, Qiriness filed a new patent for its QD-3SUN® complex, developed exclusively for its first sun care line, Soleil Suprême.

2017
Innovation at the heart of the approach

For the first time, Qiriness has filed a patent for a complex of specific active ingredients that act synergistically at the heart of its Éclat Parfait anti-dark spot and anti-redness line. The following year, in its constant quest for perfection and innovation, Qiriness filed a new patent for its QD-3SUN® complex, developed exclusively for its first sun care line, Soleil Suprême.

Qiriness rewarded!

Our constant desire to innovate combined with our high level of standards has earned us some great rewards from our various partners.

The Victoires de la Beauté, Femme Actuelle and Cosmétiquemag have praised some of our emblematic products over the years. Recently, it is the Booster Temps Sublime which is awarded at the 2018 Victoires de la Beauté, or our Soleil Suprême range which in 2019 receives an award by Cosmétiquemag in the selective distribution category!

2018
Qiriness opens its pop-up store

Qiriness goes directly to meet its consumers with its first pop-up store, a real bubble of well-being imagined to measure by the brand. For nearly 5 months, Qiriness unveils its universe to its customers through a most sensorial immersion in Paris, in the heart of the Marais. A first enriching experience from which we emerged with a stronger spirit and a spirit full of new projects.

2020
More and more commitments

Naturality has been at the heart of the brand's concept since its beginnings, and Qiriness has become more and more committed over the years... In 2020, Qiriness is accelerating its move towards even more naturalness. Major projects are being set up to meet the new aspirations of consumers while maintaining our requirements in terms of sensoriality. Skincare products with at least 90% of ingredients of natural origin, a strict blacklist that bans controversial substances, and the development of new eco-responsible packaging.

2020
More and more commitments

Naturality has been at the heart of the brand's concept since its beginnings, and Qiriness has become more and more committed over the years... In 2020, Qiriness is accelerating its move towards even more naturalness. Major projects are being set up to meet the new aspirations of consumers while maintaining our requirements in terms of sensoriality. Skincare products with at least 90% of ingredients of natural origin, a strict blacklist that bans controversial substances, and the development of new eco-responsible packaging.

Plunge into the Qiriness universe
And tomorrow...
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